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Keyword Analysis Process for New Websites and Established Sites | Advanced Marketing Guide

Here is a procedure for Keyword Research Analysis Process for New sites and well established sites. These SEO tips can help you in  understanding role of search optimization with how to search engine optimization and why seo is necessary.

Best SEO for a website is begins with a right keywords identification process and mapping them to relevant landing page to achieve planned objectives.

How many keywords to plan for a webpage?

There is no correct answer to this SEO and user's question.

Because the final keywords identification ad collection is depends upon the niche market, competition of niche, geo location planned, targeted visitors, products and services to promote online, project budget, type of market and skills of employee or consultant.

How keywords research strategy is important for web site?

One of the major SEO activity is finding correct keywords for seo project sites. Right keywords always correlated with high returns on investment with best seo activities to achieve website's goals like search rankings, organic traffic, referral visitors, business leads, sales or enquiries, online promotion of services or products, improving brand image, to convert the traffic into customers etc...

The keywords are the main linking tools for online users with website and relevant content.

Why keywords are important in online marketing method?

Keyword research is depends upon many factors. Should find the relevant keywords over a period of time to identify the changes in the customers intent, tracking the changes in targeted market conditions, to promote the products or company services online, to compile the webcontent to reach qualified customers and to build brand image over internet, to make website most search engine friendly, to win over the exists competition online, to understand the searchers intent also to adapt to new changes in the online trends, consumers.

There are a hundreds of the ways to explain about your products and services to your website customers and internet searchers. To explain them, you need web content based on search intent. Your content need to develop with those keywords that should meets web traffic needs and requirements.

The web search is depending upon the user's search terms in search box of search engine. Majority of search engines are functioning currently on this search term phenomenon.  So keywords are your primary investment on online.

How to start a keywords research strategy for web site?

Read here the best procedure to research for relevant right keywords for your landing pages or websites.

You can learn about advanced keyword research tips to identify the most suitable search words that help you in acquiring your goal and objectives for a product or services.

Keywords identification for a new website

for new sites the collection of keywords is a typical job. SEO executives and project team leaders, website owners are need to put work to their brains to find good and efficient keywords.

The keywords research strategy is depends on niche market, online competition, market share of targeted traffic, keyword software tools, working knowledge of such tools (free , paid), calculating the efficiency of keyword phrases, project timelines.

Here is a procedure for Process of Keyword Analysis

1) Brain Storming - Identifying the seed words list from online.
2) Keyword Evaluation - Working with software tools (Google KW tool) / Word tracker/ and others...
3) Determining search volumes and Ranking analysis - To filtration of keyword phrases unwanted or helpful
4) Preparation of Relevant additional keyphrases - Collection of a list of key phrases to categorize them.
5) Identification of Primary and Secondary Keywords - Selecting & Matching with landing pages.

Many people are focus on collection of a few keyword phrases for providing services example: "webdesign service in a city".

If a firm offering a website design service in your city, then it will plan to optimize with less number of key phrases.

The optimized words like,

  • cheap webdesign service in city
  • Affordable website design in city
  • responsive web design in city
  • seo friendly webdesign service city name
But whereas a large firm, need to dive deep for final keywords research to identify most relevant ones.

The firms normally collect a large number of lists of key phrases that describe offering products and services also web content.

Tip 1)  Keywords researcher for a new site should understand this about exists competition over the internet. Majority of sites do not have authoritative online competitors with exact phrase keywords or seed words optimization.
 

Tip 2) Understand the one of the major function of search engine is displaying the semantic keywords (synonym based) for entered user search term.

Keywords research plan for newly developed websites:


The keyphrase list development process involves 3 steps.

1) Identify the seed words (Rootwords)
2) Addition of supporting words to finalized root words
3) Identifying the primary and secondary helpful keywords for landing pages

Identify the seed words (Rootwords)

First, prepare a seed words list that have 1 or 2 words length(like webdesign or website design)

Criteria of Root-words: Before selecting these final terms, consider the following tips

  • These seed words are different to each industry websites.
  • These words should most relevant to your industry and offering services or products.
  • These words are generally with a huge search volumes (more than 5000 at minimal. Choose the good search volume words depending on industry and user requirement, your offering etc).
  • These words normally appear in user search term entered in search box.
  • In normal cases, 3 to 5 rootwords are enough to optimise on landing page.
  • These phrases should with synonyms relevant to offering your products or services.
Example for root or seed words:

Hotel 
Restaurant
Guesthouse

Addition of supporting words to finalized rootwords:

Collect a list of supporting words suitable to your offering.
Add supporting words to the root-words

Examples of supporting words for Hotel Restaurant industry are honeymoon, booking online, affordable, budget, economy, cheap, best, top, amenities, city name, locality (local area) region name, country name, last minute booking, luxury, discount offers, coupons etc...

Examples of supporting words for Training & Certification in Education industry are course name, certificate name, training, programs, online learning, online training, courseware, course outlines, workshop, conference, registration, skills, job, designation, certified professional, consultant, expert, manager, certification, graduation, degree etc..

See the difference in these helpful words. Collect the most suitable supporting words that relevant to your industry and offerings.

example for support words: (for above rootwords)

honeymoon hotel
affordable hotel
budget hotel
last minute hotel
hotel city name
3 star hotel
4 star hotel
5 star hotel

Dine and Restaurant
five star Restaurant
luxury Restaurant
family Restaurant
pet animal restaurants in California
Wi-Fi Enabled Hotel Restaurant
discount hotel in city
economy Hotel in city name
Hotel with modern amenities
Tariff - Hotel city name
Hotel with fine hospitality
Safe Hotel in city area
Summer Vacation in Shimla
Stay Options in Shimla
Hotel for foreigners
Hotels allowing pet animals in Newyork 

London hotel packages
Honeymoon Hotel beach road
Hotel with modern amenities

Home stays in city
Accommodation stay at city area
Accommodation Cottage in Mall Road
Guesthouse with modern amenities
Stay Options in Paris
summer holiday Hotel in Sydney
Happy holidays Hotel offers in Newyork
holiday Hotel packages in Texas

Identifying the primary and secondary helpful keywords for landing pages:
  • After adding the support phrases, then determine the search volume, relevancy, efficiency, competition.
  • Filter the phrases with less search volume, too high competition, non-relevant ones, keywords with less efficiency etc.
  • Now your list is at the end of research and analysis stage.
Criteria to choosing primary and secondary key terms:

Before selecting your final words or phrases, consider the following key phrase analysis tips.
  • Your final phrases should with good number of search volume (more than 1000 at minimal. Choose the good search volume words depending on industry and user requirement, your offering etc)
  • The final terms should relevant to user search intent (like conversion or navigational or informative and meet 100% to targeted customer requirements. 
  • Should be long tail phrase. 
  • Should with geo location name 
  • Should directly describe your products or services 
  • Should be with synonyms (ex: bug spray, insect spray, insect repellent etc) 
  • Should answer or solve to user problems 
  • Should have high click-through rate 
  • Should meet trend in your industry 
  • Should be bring revenue from leads, sales generation 
  • Should represent you as the industry authority in your niche market 
  • Should be with non-brand 
  • Should belong to your business group 
  • Should represent your business goal and customer needs 
  • Should describe the landing page content and topics of your services, product, technical information 
  • Should influence the purchasing behaviour of user
New methods of keywords researching process:

1) Your customers are can play a vital role in identification new key terms. Because they don't know the technical words and phrases for a product or service. Generally they will use new terms when discussing about their requirements and needs.

2) Customer representatives or help desk executives are also play a key role in order to explain your offering.

3) Comments of customers also a mining source to identify new phrases.

4) Reviews Forums are nowadays playing a role in improving the customers as well interest seekers. Find the using language, words, queries, answers etc. to describe the service or products, technical problems etc...

4) Industry experts blogs or websites, magazines, books, news articles, research articles etc. are good source for new terms identification

5) Beginner's Blogs and websites in your niche also best source when looking for new phrases

6) Informational websites are generally ranks in top search rankings for product based search terms (Example sites Wikipedia.org, answers.com, yahoo answers, Google listings etc. This is because these are with thousands of relevant postings to solve information searcher problems. You can look those authority informative sites for new search words.

7) Shopping sites like Google Shopping, amazon.com etc. is helpful in collection of new search terms relevant to product shopping
8) Comments at bottom of the posting: See the bottom of the posting on webpage; many of followers and knowledge seekers, industry experts, professionals leave their suggestions and comments. You can notice the new texts in the conversation with each other and from their advice.

9) Infographics - a latest SEO trend in off page based quality links building activity. Review the infographics to find the new terms relevant to industry or business.

10) Affiliate marketing sites – These sites are one of the mining source for new information in your niche, Find your industry or business based affiliate sites and their promotional blogs and website to pick up best texts. 

Best source for comprehensive keyword strategy:

There is a more than regular link building activity.
  • Review your company goals and objectives,
  • Search marketing PPC data,
  • Google Analytics data,
  • Internal search with search box from on website pages,
  • Google suggest information,
  • Competitor analysis,
  • Examine the back links of your competitors etc.

Brainstorm

It is an initial stage and deals with preparation of large list of terms
You can use many online sources to prepare the list of words or phrases. In this stage you will prepare a series of rootphrases.

Use a Keyword Research Tool

Many websites are offering tools and softwares at free or paid cost. Around 50 and more sites are offering the SEO keyword tools on online. You can use them without prior knowledge. If you need a in-depth and keyword insights, buy a best advanced keyword research tools and softwares. Just you need to install them and run it whenever you need.

This is very important stage. Because from your long list based upon relevancy, search volume, competition, season trends etc. parameters 

In this stage, you need add supporting and helpful words to your root phrases. After addition of support phrases, it looks like keyword ideas in Google Planner - Google Adword Tool.
Here you will prepare a multiple keyphrase lists based upon broad, exact, phrase matches to your query terms.

Prioritizing the key terms after your work

The stage includes filtering the collected long lists of keywords based on many factors like relevancy, competition, search traffic volume and other factors.

Competitive Analysis for Search phrase identification

This is one the best and short way to do key phrase research.

Major areas to check the competitor sites

Check the web page content, meta title, meta description, header texts, ALT texts, anchor text, Bold and italic texts on the pages, comments area,

How many competitor sites are enough to do competitor analysis?
  • There is no exact answer to say about competitor analysis.
  • But it is best to do 5 to 10 competing sites already earned top search engine results page results for your search query.
  • Calculate the click through rates of these phrases optimized on competitor websites. Select the high CTR terms to add into your list.
Categorization of collected keyword phrase:
  • In this stage you have to grouping the texts filtered from your list.
  • Here are few major factors to consider before mapping them.
  • They should match to your landing page, specific purpose, customer demand, industry trend etc...
  • Separate them into primary action words and secondary words for your landing pages.
  • Know the optimization of primary and secondary keyterms on web pages here
  • Use high priority words as primary phrases to optimise on best locations on the landing webpages. Optimise the page content with your primary keyword text for search engine rankings, organic traffic and leads generation, purchasing your offerings.
  • Use helpful and additional words as secondary phrases to support your primary phrases in order to achieve business goals like referral traffic, social media visits, enquiries, brand positioning, gaining market share etc.
What is next after this research?
             1)  Building the content:
   Know here how to choosing primary phrases and selection process to develop a user based content preferred by most of search engines. After leaning these primary texts placement tips and secondary keywords placement tips, you can write SEO friendly content to promote your company products / services over the internet.
  1. Developing SEO content for webpage copy, 
  2. Articles, 
  3. Blog posts,
  4. User generated content, 
  5. Pressreleases, 
  6. Video, 
  7. eBooks, 
  8. PDFs, 
  9. Brochures, 
  10. News letters, 
  11. Infographics etc. are next after the researching work.
 2) Content optimisation:
  1.  Optimization of keywords on the webpages is one the main objective of this research task.
    Why to optimise on site pages and content?

The optimization techniques helps in many ways to SEOs and SEM, SMM, SMO, Business Leads Developers, sales Managers in identifying new market opportunities, improving business opportunities, acquiring the benefits from seasonal and trends. Also it is helps in getting Return On Investment (ROI) for SEO projects.

Are you following a different standard keyword research process?

If it is a different from this sharing article with you here, I would like to hear from you, please leave a comment at below this posting. 

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